The R.M.Williams brand was established in 1932 by Australian legend, Reginald Murray (“RM”) Williams A.O. C.M.G. Over time, R.M.Williams and the signature “longhorn” have become strongly associated with Australia’s national identity, outback heritage and pioneering spirit.

The continued bush presence and success of the iconic Bush Outfitter is driven by R.M.Williams’ Mr Ken Cowley A.O. (Chairman).

RMWAH’s Chairman, Mr Ken Cowley A.O. is clear about the reasons for extending the R.M.Williams brand into agriculture. “For over 75 years we’ve had a close relationship with the bush and in many ways it’s a natural progression for the company. The world needs food and Australia is in a great position to provide that food. I believe it’s important that our land is managed sustainably and effectively. We have the opportunity and the responsibility to do so, and so we are.”

Visit R.M.Williams at www.rmwilliams.com.au